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1 подводящий текст
Advertising: transitional copy -
2 подзаголовок
1) General subject: cross heading (в газетной статье), crossheading, head, subhead, subheading, subtitle2) Economy: sub-heading3) Polygraphy: bank, cross head, half title, subordinate title, strapline4) Information technology: deck5) Oil: subheading6) Advertising: second title, secondary headline, subheadline, transitional copy7) Network technologies: subheader8) Makarov: crosshead (напр. в газетной статье), crossheading (напр. в газетной статье), crossline (напр. в газетной статье), secondary title, undertitle9) Journalism: tagline -
3 связка
1) General subject: bale, bindle, bond, bunch, bundle, chord, cluster bar, cord, ligament, pack, packet, parcel, pile, roll (соломы), roped team (группа альпинистов), sheaf2) Biology: retinaculum3) Medicine: band, copula (напр. подъязычной кости)4) Sports: combination of stunts, connecting move, connecting part, essential part, join, joining part, link, linkage, unit6) Engineering: adhesive (вещество), anode strap, binding material, binding substance, bonding material, bridge (в радиовещательной передаче), connective word (слово-), matrix, package, sticker (вещество), strap (в магнетроне)7) Grammar: copula10) Mathematics: band (semigroup theory), idempotent semigroup, net, tangle, truss11) Cards: connector (карты соседствующего достоинства)12) Linguistics: link-verb14) Cinema: piggy-back16) Logics: connective17) Metallurgy: martix, martix (футеровки), pile (напр. лома)18) Chess: pin20) Dentistry: attachment21) Astronautics: mated configuration, stack22) Silicates: bond (керамической массы)23) Advertising: bridge, continuity link (между эпизодами фильма), continuity shot, linking phrase, piggyback (два рекламных ролика одного и того же рекламодателя, следующие друг за другом и предлагающие разные товары), transitional copy (переход от заголовка к основному тексту объявления)24) Programming: thread25) Arms production: union26) Makarov: batch, fascine, hand, lashing (брёвен в плотах), pencil, sheaf (pl.: sheaves) (денег, бумаг), string (лука и т.п.), truss (сена, соломы)27) Dog breeding: tendon -
4 связующий текст
Advertising: transitional copy
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